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マーケティング

How to create retargeting ads by specifying Facebook pixel to WordPress+WooCommerce.

Describes the steps for installing a Facebook (Meta) pixel and creating retargeting ads in WordPress + WooCommerce. In this case, the retargeting ads are designed to advertise to users who have ‘visited the site but not yet purchased’.

[Traction] 19 Channels for Startups to Grab Customers

It describes specific examples of measures regarding how start-ups can grab customers in the absence of human and financial resources. Viral marketing, PR, social/display advertising, offline advertising, SEO, content marketing, etc.

2023.11.07 2024.10.21

EntrepreneurMarketing

[Interview AI] Marketing measures taken before and after the release of the service. Were the services actually used?

A memorandum describing the marketing measures taken before and after the release of Interview AI, which transcribes an hour's worth of audio in 15 seconds and automatically converts it into a natural conversational format.AB testing on FB/Instagram ads showed that a single still image had a lower CPC than a short video.

EntrepreneurInterview AI

Improvement of LP based on heatmap recording by Microsoft Clarity

Clarity, a free heatmap tool provided by Microsoft, was used to identify areas for improvement in the service LP. The ‘Heatmap summary’ button displays the results of the heatmap's AI analysis in text in the left sidebar.The recording tool also saves videos of actual users' movements on the LP.

[Mia] Display the total number of units sold in chronological order in a Google Spreadsheet, including the route of purchase.

As for D2C, WooCommerce is linked to Stripe for sales management; order data remains in both Stripe and WooCommerce, but the purchase route is also displayed in WooCommerce as an item called ‘origin’, so this time, from WooCommerce Attempt to export.

EntrepreneurMia

How to create a funnel from product browsing to purchase based on key events in GA4.

Describes how to combine the Google Analytics for WooCommerce plugin with GA4's funnel data exploration to create a product purchase funnel.The Google Analytics for WooCommerce plugin is configured so that added event names is automatically listed in the key events.

[SNS Marketing] How to Create FB and Insta Ad Reel Videos and Verify A/B Testing

This article describes how to create reel-to-reel video ads and how to distribute ads. In my case, I have a policy of "first running a small test with a daily budget of ¥1,000 for a week" for SNS advertising, so I started with a daily budget of ¥1,000 for this time as well.When I first conducted a trial transmission with a budget of ¥1,000 for the following video, the CTR (cost per advertisement until website click) was about ¥30 at first, but it was gradually optimised afterwards, and finally dropped to nearly ¥10 after about three days.

EntrepreneurMarketingMiaSNS

[Mia] Description of sales and change of mind from post-release to one month later.

In the case of new services, acquaintances initially support and purchase the service, but after the initial windfall, the service then enters a state of calm unless it is really of interest to the user. 'Maybe only people you know buy and that's it, maybe the service doesn't stick.' The situation lasted for about two weeks.

2024.07.08 2024.07.09

EntrepreneurMia

[PR] Summarized points on how to write a press release.

Press releases should consist of two or three paragraphs and be no longer than one page - a common mistake made in the early days of PR was the assumption that as much information as possible should be packed in. The main body should be written for the media, starting with the conclusion, using the "Conclusion, Beginning (Background), Ending (Main Theme), Turning (Development)" (=PREP method) structure.

[Mia] Mass generation of short videos with CapCut for SNS marketing.

In the case of this talking cat-shaped robot for the toC market, SNS marketing seems to be a better match than web marketing. Among these, it would be good to focus on 1) short videos → TikTok, Instagram, Youtube Short 2) illustrations of the character and interesting one-liner phrases → X/Insta.

2024.06.12 2024.06.20

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