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Marketing

How to create retargeting ads by specifying Facebook pixel to WordPress+WooCommerce.

Describes the steps for installing a Facebook (Meta) pixel and creating retargeting ads in WordPress + WooCommerce. In this case, the retargeting ads are designed to advertise to users who have ‘visited the site but not yet purchased’.

[Traction] 19 Channels for Startups to Grab Customers

It describes specific examples of measures regarding how start-ups can grab customers in the absence of human and financial resources. Viral marketing, PR, social/display advertising, offline advertising, SEO, content marketing, etc.

2023.11.07 2024.10.21

EntrepreneurMarketing

Improvement of LP based on heatmap recording by Microsoft Clarity

Clarity, a free heatmap tool provided by Microsoft, was used to identify areas for improvement in the service LP. The ‘Heatmap summary’ button displays the results of the heatmap's AI analysis in text in the left sidebar.The recording tool also saves videos of actual users' movements on the LP.

How to create a funnel from product browsing to purchase based on key events in GA4.

Describes how to combine the Google Analytics for WooCommerce plugin with GA4's funnel data exploration to create a product purchase funnel.The Google Analytics for WooCommerce plugin is configured so that added event names is automatically listed in the key events.

[SNS Marketing] How to Create FB and Insta Ad Reel Videos and Verify A/B Testing

This article describes how to create reel-to-reel video ads and how to distribute ads. In my case, I have a policy of "first running a small test with a daily budget of ¥1,000 for a week" for SNS advertising, so I started with a daily budget of ¥1,000 for this time as well.When I first conducted a trial transmission with a budget of ¥1,000 for the following video, the CTR (cost per advertisement until website click) was about ¥30 at first, but it was gradually optimised afterwards, and finally dropped to nearly ¥10 after about three days.

EntrepreneurMarketingMiaSNS

[BigQuery] Expansion and analysis of GA4 event_params with UNNEST: Bad and right queries

When setting up an Export of GA4 to BigQuery and analysing GA4 data on BigQuery, a common stumbling block is how to parse GA4 event_params, as the data is nested in event_params in a further key-value format array,When tabulating the data, the UNNEST operator in SQL is used to expand the elements in the data and convert them into a single row before tabulating.

2024.04.07 2024.06.30

[PR] Summarized points on how to write a press release.

Press releases should consist of two or three paragraphs and be no longer than one page - a common mistake made in the early days of PR was the assumption that as much information as possible should be packed in. The main body should be written for the media, starting with the conclusion, using the "Conclusion, Beginning (Background), Ending (Main Theme), Turning (Development)" (=PREP method) structure.

[Luma AI Dream Machine] Tried an AI that generates short videos from photos in Mia.

In this article, we examine the free video-generating AI 'Luma AI Dream Machine' to see if Mia's short video generation is practical. Dream Machine is a video-generating AI service announced on 12 June (local time) by AI start-up Luma Labs.

[Polylang Pro + DeepL] How to make your blog multilingual with ease and high translation accuracy?

The Polylang Pro version has been linked to the DeepL API since March 2024 to allow machine translation by DeepL. DeepL The free version of the API can also translate up to 500,000 characters per month. The meta description and eye-catching image have not been changed, so you still have to manually create these, but the automatic generation of the body text is very good.

2024.06.05 2024.06.15

[AI] Changes in SEO in the Era of Chat Search and Characteristics of Content Chosen by AI

While the cost of content generation will fall dramatically with generative AI, it is expected to be flooded with content of dubious authenticity or similar content, so content that is differentiated as content, free of misinformation and described by people or institutions with greater authority and expertise, will be valued.

2024.05.01 2024.06.13

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