マーケティング

[PR] Summarized points on how to write a press release.

Press releases should consist of two or three paragraphs and be no longer than one page - a common mistake made in the early days of PR was the assumption that as much information as possible should be packed in. The main body should be written for the media, starting with the conclusion, using the "Conclusion, Beginning (Background), Ending (Main Theme), Turning (Development)" (=PREP method) structure.

2024.06.23

Marketing

[Mia] Mass generation of short videos with CapCut for SNS marketing.

In the case of this talking cat-shaped robot for the toC market, SNS marketing seems to be a better match than web marketing. Among these, it would be good to focus on 1) short videos → TikTok, Instagram, Youtube Short 2) illustrations of the character and interesting one-liner phrases → X/Insta.

2024.06.12 2024.06.20

Entrepreneur

[Luma AI Dream Machine] Tried an AI that generates short videos from photos in Mia.

In this article, we examine the free video-generating AI 'Luma AI Dream Machine' to see if Mia's short video generation is practical. Dream Machine is a video-generating AI service announced on 12 June (local time) by AI start-up Luma Labs.

2024.06.17

Marketing

[AI] Changes in SEO in the Era of Chat Search and Characteristics of Content Chosen by AI

While the cost of content generation will fall dramatically with generative AI, it is expected to be flooded with content of dubious authenticity or similar content, so content that is differentiated as content, free of misinformation and described by people or institutions with greater authority and expertise, will be valued.

2024.05.01 2024.06.13

Note/Book

[SEO] Google Search Internal Engineering Documents Leaked!?

It is also clear that a number of algorithms that Google itself had denied but had long been suspected by the SEO industry were real: elements that Google had denied but were in fact thought to exist: domain authority, use of click data, use of Chrome data. utilisation.

2024.05.29 2024.06.09

Marketing

[SEO] Subdomain vs subdirectory. What does Google say about which one is better for SEO?

Subdomains and subdirectories may be a perennial topic regarding which is better from an SEO perspective. Here is a summary of how these choices affect SEO and Google's view. Subdirectories and subdomains are the same in terms of ranking in search results

2024.04.07 2024.04.13

Marketing

[SEO] The truth about Meta tags, the relationship between page rank and click rate, and domain power

Meta tags are very important for SEO, and in Japanese, a title of 32 characters or less is considered optimal. 120 characters or so is recommended for Meta Description in Japanese. Although not a direct ranking factor, it is important for improving CTR.

2024.04.07 2024.04.13

Marketing