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SEO

Marketing

[AI] Changes in SEO in the Era of Chat Search and Characteristics of Content Chosen by AI

While the cost of content generation will fall dramatically with generative AI, it is expected to be flooded with content of dubious authenticity or similar content, so content that is differentiated as content, free of misinformation and described by people or institutions with greater authority and expertise, will be valued.
Marketing

[SEO] Google Search Internal Engineering Documents Leaked!?

It is also clear that a number of algorithms that Google itself had denied but had long been suspected by the SEO industry were real: elements that Google had denied but were in fact thought to exist: domain authority, use of click data, use of Chrome data. utilisation.
Marketing

How to consolidate the SEO power of subdomains into subdirectories by utilizing reverse proxies.

Explains how to improve SEO by integrating content from subdomain to subdirectory using a reverse proxy. Details specific configuration steps and benefits that maximize a site's domain power and improve the user experience.
Marketing

[SEO] Subdomain vs subdirectory. What does Google say about which one is better for SEO?

Subdomains and subdirectories may be a perennial topic regarding which is better from an SEO perspective. Here is a summary of how these choices affect SEO and Google's view. Subdirectories and subdomains are the same in terms of ranking in search results
Marketing

[SEO] The truth about Meta tags, the relationship between page rank and click rate, and domain power

Meta tags are very important for SEO, and in Japanese, a title of 32 characters or less is considered optimal. 120 characters or so is recommended for Meta Description in Japanese. Although not a direct ranking factor, it is important for improving CTR.