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SNS

Marketing

How to create retargeting ads by specifying Facebook pixel to WordPress+WooCommerce.

Describes the steps for installing a Facebook (Meta) pixel and creating retargeting ads in WordPress + WooCommerce. In this case, the retargeting ads are designed to advertise to users who have ‘visited the site but not yet purchased’.
Entrepreneur

[SNS Marketing] How to Create FB and Insta Ad Reel Videos and Verify A/B Testing

This article describes how to create reel-to-reel video ads and how to distribute ads. In my case, I have a policy of "first running a small test with a daily budget of ¥1,000 for a week" for SNS advertising, so I started with a daily budget of ¥1,000 for this time as well.When I first conducted a trial transmission with a budget of ¥1,000 for the following video, the CTR (cost per advertisement until website click) was about ¥30 at first, but it was gradually optimised afterwards, and finally dropped to nearly ¥10 after about three days.