Introduction.
On June 11, 2024, the company released Mia, a talking cat-shaped robot that speaks dialects.
On the first day, I only announced the event on my social networking accounts and had no idea how many orders would come in, but it looks like it will settle at 14, so the next measure will be digital marketing.
Which digital marketing strategy will be used?
I basically want to do development, marketing, etc. with a small number of people, so I would like to save as much labor as possible for digital marketing so that I can do it on the side of my own development work.
I have done digital marketing for several services.
The first service he founded, Merp Web Inquiry, gradually began to receive inbound inquiries as a content marketer, writing one article a day and 100 articles in three months.
The next service he launched, a drug comparison application for physicians called “Ishiyaku,” focused on SNS (mainly X), and he increased the number of followers on SNS by botting drug summary information and posting it on X.
Along the way, I noticed that the drug summary images were getting a lot of response, so I focused on them, and my X account grew to about 18,000 followers.
So, what do we do this time?
It’s not a good minute to content market by mass-producing articles about Mia, as was the case with the Merp web query. To be precise, we need to look at search volume in terms of “pets, robots, healing,” etc., but intuitively, the keywords are too shallow and broad and don’t seem to stick, nor do we feel we can mass-produce articles explaining the functionality as we did for Merp’s SaaS.
SNS marketing seems to be a better match than web marketing. Among them.
- Short Video → TikTok, Insta, Youtube Short
- Illustration of a character and an interesting one word phrase -> X. Inst.
It seems like a good idea to have a two-step process called
So, in this article, we will look at the process of mass producing short videos and posting them on various social networking sites.
By the way, the video for reference is a robot introduction video called Eilik. Interactive and cute.
https://www.tiktok.com/tag/eilik
Shoot a short video
This is not intended to be a short video, but Mia has a system in which the phrase she speaks changes each time she strokes her head.
So, I would fix the phone for filming, press the record button, stroke Mia’s head with one hand, film Mia’s eyes moving and speaking, stop recording after each phrase, resume again, speak the next phrase, and so on.
In less than a minute, three videos were taken as shown below.
This original material is then used as the basis for modifications.
Video Editing with CapCut
In this case, the CapCut desktop application will be used to edit the video.
CapCut has an automatic subtitle generation function and supports Japanese, so it creates tickers with automatic captions.
This time, the phrase is in Hakata dialect.
The actual phrase was “Let’s listen to it properly?” But the AI-generated caption became “Let’s listen to it properly,” so I’ll fix it.
Then modify the caption font size and text style as follows
Since the phrase this time is Hakata-ben, Hakata-ben is always displayed in the upper left corner.
This completes the creation of a short video of only 4 seconds.
When finished, click Export in the upper right corner of the screen to save the video.
By the way, if you link your TikTok and YouTube accounts as is, you can post short videos as is.
Post videos to TikTok, YouTube, Instagram
Post the short videos you create to TikTok, YouTube, and Instagram.
First, complete account creation.
TikTok does not show the website section in the profile section until you have more than 1000 followers, so paste Mia’s website directly into the introduction section.
TikTok
YouTube
I created an account as shown in the following table. Insta will come later.
Video Submission
Then he posted videos on TikTok and YouTube.
Tag and post your video as follows. I didn’t do much research on tags this time and just put them on randomly, but I need to tune it up in the future. The same tabs will be added to the YouTube short and instagram.
The video was uploaded successfully.
First, we will run this style of video for about 4 or 5 days, see the response, and if it is not good, we will change the policy.
As for the rest of the installations and X, I will be posting still character pictures and one word phrases, so I will proceed with that as well.
